Our story began in 2021, during a time when the world stood still.

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Our little business quickly grew...

With CJ's enthusiasm and social media knowledge, she started connecting with K-pop fans everywhere. Inspired by the bond between mother and daughter, and fueled by their mutual love for BTS, they started dreaming bigger.

That dream led to the creation of our first wallet—the Serendipity Wallet, inspired by Jimin’s solo song “Serendipity” from the album Love Yourself: Her. This wallet was more than just a stylish accessory; it was a symbol of our journey and our desire to help ARMYs carry a piece of BTS with them everywhere they go.

The Serendipity Wallet

Today, By EmJ is a family-run business in every sense!

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    What's Next?

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    Connect With Us!

  • Christian

    CJ's brother, and the one who first introduced her to K-pop, takes care of packaging your orders with the utmost care. You can even leave a note on your order mentioning your bias and he'll make sure to include their photocard for you!

  • Eileen

    Our cousin, is the heart of our customer service, and is always ready to assist you with a smile! Click the button below to contact us!

    Contact Us!

  • Cesar

    Our rock and support system. As Emy’s husband and the father of CJ and Christian, Cesar plays an invaluable role in keeping our family and business running smoothly. He makes sure we all eat, rest, and stay balanced, so we can keep doing what we love.

    Just like us, Cesar is a fan of K-pop, Korean dramas, and variety shows, adding even more passion to everything we do.

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