What Are Cup Sleeve Events and What It Did for Our Business

For those who haven’t had the pleasure of attending a cup sleeve event yet, I can honestly say that you might be missing out.  Cup sleeve events are a great way to connect with other like-minded K-pop fans.  Mostly set in boba places, you get to enjoy not only the refreshing boba drinks, but these events are typically littered with creators and vendors peddling their mostly handmade crafts.  Organizers are armed with a variety of freebies and raffle prizes that you could potentially go home with an armload of K-pop goodies!  The energy is quite eclectic and addictive that once you’ve been, you’ll be hooked!

 When we started by EmJ, our online sales, quite frankly, were nonexistent.   The opportunity to vendor at our very first cup sleeve event was generously handed to us by @tanukimacchiato.  The event was for BTS’ 8^th year anniversary, aptly named “Stay Gold” which was held in Little Tokyo, Los Angeles.  By EmJ was so blessed to be the only vendor at this event that our wares were sold out by the second day!  This gave us the boost that we needed to continue. Our experience was utterly amazing, starting from the kindest organizers to the unbelievably beautiful ARMY’s that we met during the event!  We knew then that cup sleeve events would be a mainstay in our K-pop lives!